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Tinder is the millennial mainstay of online dating, but Bumble is hoping its upcoming IPO gives it the strength to compete with Match Group's formidable lineup of dating apps.


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Bumble, the women-centric dating app, filed for its Wall Street debut on 15 January The company has seen strong growth since its founding inand the app has become a saving grace for many as a way of connecting with others during bangalore dating sites pandemic virtually, of course. The quick take: the opportunity looks attractive assuming a valuation of c. Bumble was founded vegetarian dating sites free by Whitney Wolfe Herd who was ly a co-founder of Tinder, another dating app.

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Bumble aims to solve two main societal issues:. Given the above and rising popularity of online dating amid broader societal shifts, including from the metoo movement, Bumble has carved out a niche for itself as the app where women get to lead and initiate the messages. Bumble operates two apps, Bumble and Badoo, which are now two of the highest-grossing online dating mobile applications globally, and were combined under the Bumble-branded corporate umbrella in The Bumble app, where women make the first move, has vermont dating sites more than 1.

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The app is the second highest-grossing dating app globally behind Tinder, according to Sensor Tower. Bumble has c. The app is the fourth highest-grossing dating app globally, according to Sensor Tower. The Bumble app user journey is split into:. In addition, there are several premium features, split between subscription offerings and in-app purchases for subscribers and non-subscribers. These include:. Beyond dating, the Bumble app launched Bumble BFF in and Bumble Bizz in to help users develop platonic friendships and professional networks respectively.

Although these do not yet generate ificant revenues for instance, Bumble BFF comprises only c. Market landscape. As shown in the exhibit below, online dating is now the most popular way for heterosexual couples free dating sex websites meet, with c. Bumble notes that the market is also driven in part by tailwinds from increased mobile phone penetration, delayed marriage and changing cultural norms around dating and relationships.

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The company has built and maintained its position as a market leader and kept on the front foot with changing expectations of the online dating site for middle schoolers market by innovating and leveraging its first-to-market advantage as the first app to:. Business model. The Bumble and Badoo apps both have a best sex position app model where all users can download and use the apps for free and users can choose to pay to upgrade to a bee offering or to get access to in-app premium features, as outlined above.

Both apps currently app subscription plan offerings as 1-day, 7-day, 1-month, 3-month, 6-month, or lifetime packages. This business model is in line with the standard models used by competitors and with the freemium model expected teen dating sites free be the primary dating of increased penetration of online dating, Bumble is well placed to ride this wave.

Although the Bumble brand has allowed the company to charge a premium, continued competition from dating websites and expansion abroad is likely to push pressure on this, leading the company to eventually choose between maintaining their prices or reducing the price as a way of converting more customers to the paid version of the app. As with other dating sites, paradoxically the success of the platform depends on its ability to help users find successful relationships and leave the app. Therefore, Bumble users would naturally be expected to churn.

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The company has grown its community by positioning Bumble and Badoo as distinct brands with sustained, complementary values. The community growth relies primarily on an organic acquisition model and word-of-mouth led growth. Business performance and financials. It is worth noting that it is difficult to ascertain app strong quarterly trend given the restructuring of the company went through pre-IPO to form Bumble Holdings as a separate vehicle for the IPO. I expect the company could continue its profitable trend given the growth in paying users.

Maanchen sex club the slight decline, if the company can maintain its ARPU as it scales, it could improve its profitability metrics further. Both apps grew strongly in the 9 months to Septemberwith the Bumble app and the Nude site app seeing growth of c.

This implies a valuation multiple of one-year forward revenue multiple of 6. Top mobile sex sites revenue CAGR estimate, in line with —19 growth of Therefore, a valuation of c.

As a reference, Match Group is currently trading at The company believes there is a ificant opportunity to extend bee platform beyond online dating into healthy relationships across all areas of life: love, friendships, careers, feet dating app there remains dating upside to the above valuation.

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The bottom line. Bumble offers an attractive opportunity for users to get an early foothold into the online dating market, given the few public players in this space and the company has a clear, value-led niche which it has built a community around. Disclosure: My views are personal. I am not a financial advisor, and this post is looking for free dating site in europe meant to be investment advice. I am not an investor in Bumble.

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Thank you to Jeff Bussgang for the idea for and feedback on this post. Get smarter at building your thing.

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